About Me

I am Mohd Lutfi Hafifi Japili, a professional writer, crisis and disaster journalist, and media consultant with over a decade of experience in storytelling, media production, and humanitarian advocacy. I began my career as a Broadcast Journalist at TV AlHijrah, where I covered international crises, conflicts, and humanitarian issues, conducting field interviews, writing scripts, and producing news reports and documentaries grounded in strong journalistic and ethical values. This experience shaped my ability to tell impactful, real-life stories from the field. I later expanded my role into humanitarian work with the Malaysian Relief Agency (MRA), contributing to relief efforts in regions such as Yemen, Turkiye,Syria, Palestine, Indonesia, Cambodia & Philippine. Currently, as the Director of Seeru Biru Production Sdn Bhd, I lead media production and consultancy projects, driven by a passion to use media as a powerful tool for awareness, education, and meaningful social change.

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Saya ialah Mohd Lutfi Hafifi Japili, seorang penulis, wartawan krisis dan bencana serta perunding media yang berpengalaman dalam dunia penceritaan dan produksi media. Saya memulakan kerjaya sebagai wartawan di TV AlHijrah, di mana saya terlibat dalam liputan isu antarabangsa, konflik dan kemanusiaan, selain menulis skrip dan menghasilkan laporan berita serta dokumentari dari lapangan. Pengalaman ini banyak membentuk cara saya melihat dan menyampaikan cerita sebenar kepada masyarakat. Saya juga pernah terlibat dalam misi kemanusiaan bersama Malaysian Relief Agency (MRA) di kawasan seperti Yemen, Palestin, Syria, Turki, Indonesia, Kemboja, Filipina. Kini, saya merupakan Pengarah Seeru Biru Production Sdn Bhd, dan terus aktif dalam produksi serta konsultasi media dengan fokus untuk menghasilkan kandungan yang memberi makna dan impak kepada masyarakat.